Industrial design students light the future.

The “shrink it and pink it” approach is rarely the answer to designing products for women. Smart companies know having a true female point-of-view makes all the difference in creating effective products for the female market.

A group of five female industrial design students discovered that first-hand this semester as they and their classmates came up with new ideas for lighting products for outdoor equipment manufacturer Black Diamond.

For full story go to: http://news.byu.edu/archive13-apr-femmeden.aspx